Marketing Lead

Why work with us?

At Council, we’re proud of our region. We collaborate with community to achieve truly sustainable outcomes, enhance our enviable lifestyle, and create award-winning places and spaces that are uniquely Sunshine Coast. So, if you love it here as much as we do, and you want to shape our region for the future – you’ll want to join our team!

With the vision to be Australia’s most sustainable region - Healthy, Smart, and Creative, council is at the forefront of delivering a number of region-shaping projects that will see the region become a hub for innovation, entrepreneurship and creativity, along with opportunities and a lifestyle for all to enjoy.

About the Role

The Arts, Heritage and Libraires branch enlivens and enriches the lives of residents and visitors through the provision of library services, creative, cultural and heritage programs.

As the Marketing Lead, you will lead strategic brand, marketing, audience development, ticketing initiatives and delivering tactical event marketing plans and communications solutions for a diverse portfolio of Creative Arts projects and programs, including Horizon Festival and ArtsCoast

Key duties include:

• The Marketing Lead will be responsible for supervising the Marketing Team and working closely with the Creative Director to design and implement the Marketing and Communications strategies for Creative Arts projects and programs including Horizon Festival aligned to the Sunshine Coast Creative Arts Plan and relevant project and audience development strategies.
• Overseeing the implementation of the brand, ticketing, audience, digital and content strategies, with a key focus on identifying potential audiences and appropriate marketing channels to motivate attendance, enhance engagement and achieve attendance targets.
• Overseeing the development and implementation of overarching brand, project and event-by-event campaigns, managing the marketing team, timelines and budgets through a detailed implementation schedule.
• Providing leadership, guidance, coaching and everyday support to the Marketing Team.
• Developing and managing relationships and obligations for key media and marketing partners.
• Working closely with the Marketing Team, overseeing the development of creative, impactful audience-focussed content for campaign communications across multiple channels including eDMs, social media, digital and print advertising, TV and radio.
• Working closely with a graphic designer and external suppliers, oversee the production of branded touchpoints and marketing activities, products and advertising across all mediums (television, radio, print, outdoor and online).
• Contributing to Creative Arts research and reporting, preparing post-event marketing reports for sponsors and strategic marketing partners — including Horizon Festival.

About you

As a marketing professional you will possess tertiary qualifications in marketing or a relevant field from a recognised educational institute or have substantial equivalent experience. You will have demonstrated experience in marketing and a range of activities across cultural arts events and festivals. Graphic design experience and Adobe Illustrator highly desirable.

You will possess strong project management and organisation skills with demonstrated ability to develop plans, coordinate actions, gain cooperation and deliver outcomes.

You are a strong and confident communicator with highly developed communication and interpersonal skills with the ability to communicate persuasively, engage in active listening, consult with a wide range of people at all levels of the Council, foster collaboration, cooperation and facilitate small work groups.

Our Culture & Employee Benefits

Council is committed to creating an inclusive, culturally diverse, healthy, skilled and dedicated workplace culture. As an employee you will enjoy a range of benefits and working styles to suit you:

• Wellbeing: Your wellbeing is important to us therefore we offer a number of different initiatives such as discounted health related memberships, fitness passport, employee assistance program and development opportunities. 
• Flexibility: We know it is important to balance life and work, therefore we offer flexible working including a 9-day fortnight and a hybrid WFH model that help you be your best.
• Extras: Those extras make a difference therefore we offer salary packaging options on novated leases, superannuation, smartphones and devices. We also pay you 17.5% leave loading and generous Superannuation where council will contribute 12% Superannuation in addition to your 6% superannuation contribution.

How to apply

Your written application should include:

• A 1-2 page cover letter demonstrating your ability to fulfil the mandatory and desirable requirements on the Position Profile. Keep the key responsibilities in mind when addressing this criteria; and
• A current resume or curriculum vitae.

Once you have these two documents ready, click ‘Apply Now’ and follow the prompts to complete your application.

Further Information

Helpful information to assist you in completing your application is available on the Sunshine Coast Council website.

To learn more about Council’s vision and projects, you can view the Corporate Plan 2024-2028.

For specific enquiries contact Megan Rowland during business hours on 0408 135 617.

We're working hard to create an inclusive workplace that reflects the diverse community we serve. If you require adjustments at any stage of the recruitment process, please reach out to the Recruitment Team [email protected].

At Sunshine Coast Council, we embrace differences in gender, age, ethnicity, race, cultural background including First Nations, disability, religion and sexual orientation. To deliver the best service to our region we want a workforce that reflects the diverse community that we serve. Sunshine Coast Council strongly encourages all suitable applicants to apply for this role.